Realme launched its first smartphone, Realme 1, in May 2018 in India. Since then, Realme has gained popularity among Indian consumers, growing 4% y-o-y in the last quarter of 2020. This is attributed to the budget friendly yet feature rich smartphones launched by the Chinese giant. Most of Realme’s smartphones fall in the low to mid range smartphone segment, costing anywhere between 7,000 to 20,000 INR.
It has used the e-commerce-based-go-to-market strategy that has helped drive its growth in the highly competitive Indian smartphone market, unlike its close competitors Vivo and Oppo. While Realme is still relatively new in the Indian market, it is performing exceedingly well. Its marketing and advertising strategies are working on consumers across urban and rural areas. The brand continues to focus extensively on the young crowd, targeting them through college campaigns, events and cultural festivals.
Best selling Realme phones
The multiple Realme C-series models were among the most popular phones, followed by the Narzo series. The smartphone brand is also very popular among college going students, with its focus on providing high camera quality and AI selfie beautification features.
Realme also launched the pop up camera phone, the Realme X, which flaunts the 16MP Sony IMX-471 sensor, which claims to work in just 0.72 seconds! Compared to its peers like Oppo, Xiaomi and Vivo, Realme X was the most affordable smartphone offering such a feature, and was priced at just 16,999 INR.
Upcoming Realme Smartphones
There’s a line up of upcoming Realme smartphones in 2021 which has gained significant traction among consumers in India. The Realme new phone price points are expected to be in the sub-20k segment. The Realme X7 and Realme X7 Pro are expected to cost 19,290 INR. Then we are expecting the successor to Realme X2 Pro to be released soon as well, which is the Realme X3 Pro.
Realme is also expected to launch the first ever Snapdragon 888 chipset phone in the high end category. The brand is also coming up with new models in the Narzo series: Nazro 30, Narzo 30A and Narzo 30 Pro. The new Realme phones’ prices are expected to remain in the budget category similar to last year, at a starting price of under 9,000 INR.
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