Smartphones were an expensive proposition a few years ago. That was until Chinese brands stormed the market and put smartphones into the aam aadmi’s pocket — both literally and figuratively. These brands offered the phone features that were highly in demand, at never-seen-before prices.
The USP of brands like Oppo, Vivo, and Mi is that they offer high functioning smartphones in the under-10,000, under-15,000 and under 20,000 price segments. Indeed, most users will agree that Chinese smartphone manufacturers offer value for money devices in all price segments. This is key to the price-sensitive Indian market.
Demand for Chinese-manufactured phones has been so steep that amid the coronavirus lockdown, brands have had to resort to importing phones because factory production has not been able to keep up with demand.
The primary reason for the popularity of these brands is the fact that they are accessible to all price segments. It is easy to get oneself the best Mi phone out there as per one’s needs and budget, for example. Before these brands came in, one might have had to settle for not having a few needs met, so as to stick to the budget.
The features offered in the mid-range segment are another key draw for Indian customers. The key requirements of the market are clearly understood, met and sometimes even exceeded. Vivo mobiles under 10,000 INR come with a good 13MP rear camera and a 5MP to 8MP front camera. In almost any Vivo mobile under 10,000 INR, users will easily get 2GB to 3GB RAM, which is essential for a phone to function quickly and smoothly. At this price segment, one can expect a 4,000mAh battery, or in some cases even a 5,000mAh battery.
If getting a fantastic Vivo mobile under 10000 with excellent features was not incentive enough, Chinese manufacturers are also doing their bit to appeal to and appease the more knowledgeable Indian consumers. Most Chinese manufacturers have set up factories in the country with the promise of jobs in return for a space in the Indian market.
Brands invest heavily in the Indian market. Vivo, for example, has invested Rs. 7,500 crore in the Indian market and has reportedly pledged to invest another Rs. 3,500 crore. The brand recently released a made-in-India sticker for its phones in order to highlight its commitment to manufacture within India.
Meanwhile, Xiaomi proudly states that 99% of Mi smartphones are manufactured in India. In fact, the brand says that even components like printed circuit boards, for instance, are either made locally or sourced locally.
Allow yourself the luxury of having the best Mi phone for your needs. Don’t let budget constraints hold you back either by opting for a No Cost EMI plan. These are available on almost all e-commerce websites, and you should find it hovering somewhere near the price of the device. You don’t have to pay any amount upfront, and can pay for your phone in convenient monthly instalments, thereby using your phone before you actually pay for it.
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